Decision Maker Influencer Map Template

Demand Metric
Marketer's Toolkit
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Key Takeaways
  • Evalutes buy-in of key stakeholders
  • Measures interest, power, support & flexibility of stakeholders
  • Provides numerical analysis of each stakeholder

Marketing Problem: Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

Marketing Solution: Use the Decision Maker Influencer Map to evaluate and obtain key stakeholder buy-in during a complex sale.  This Microsoft Excel spreadsheet evaluates each stakeholder based on their interest, power in the decision making process, current support and flexibility.  

Once you have completed the assessment of each stakeholder, you will be provided with a "Support Quotient" for each stakeholder to see where you may to obtain more buy-in with specific people.  The assessment that you provide will automatically generate the "Decision Maker Analysis Map" so that you can visually understand where the key stakeholders stand on the sale.

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This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.


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