White Paper Template

Demand Metric
Marketer's Toolkit
Current average rating    
Key Takeaways
  • Provides a simple, consistent format
  • Includes "Best Practices" for case study development
  • Covers a wide scope

Marketing Problem: You need to create a report or guide that helps solve a problem.

Marketing Solution: A white paper template to educate readers and help prospective customers make decisions.

This Microsoft Word document serves as a standard format for white paper writing and will help you create white papers to educate your potential clients.  The scope of this White Paper Template covers the following sections: Summary, Problem, History, Solution, Benefits, Call-to-Action and About.

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White Paper Database Video Instructions:

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This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

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