Message Mapping Tool

Demand Metric
Marketer's Toolkit
Current average rating    
Key Takeaways
  • Helps you prioritize all potential messages
  • Evaluate message effectiveness
  • Assess message credibility

Marketing Problem: You need to define, track, and report on KPIs and metrics for your content marketing programs.

Marketing Solution: A template to document and assess the key messages that are important for your target audience to hear. Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated. 

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This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

As an AMA Member, you can receive a 20% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

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Author Bio:

Demand Metric

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