Content Marketing Strategy Scorecard

Demand Metric
Marketer's Toolkit
Current average rating    
Key Takeaways
  • Increased credibility from defined metrics
  • Support for budget approval
  • More accountability for team members

Marketing Problem: You need to define, track, and report on KPIs and metrics for your content marketing programs.

Marketing Solution: Use this Microsoft Excel document to define, track, and report on your key content marketing program metrics and KPIs. All the metrics can be easily customized to suit your organization's needs.

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 How to use the Content Marketing Metrics Dashboard


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

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Demand Metric

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