Content Marketing Maturity Assessment

Demand Metric
Marketer's Toolkit
Current average rating    
Key Takeaways
  • Includes an easy-to-use self assessment
  • Provides suggestions for improvement in specific areas
  • Enables you to begin your overall content marketing plan

Marketing Problem: You need to assess the organization’s content marketing program maturity.

Marketing Solution: Use this tool to evaluate your organization’s content marketing program maturity. Rate your compliance with best practices across the following dimensions: Senior Management Commitment, Content Marketing Knowledge, Existing Assets, Competitive Insight, Staff & Resources, Plan & Distribution, Process Documentation, Governance & Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.

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 How to use the Content Marketing Maturity Assessment:


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

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