Content Mapping Template

Demand Metric
Marketer's Toolkit
Current average rating    
 
Key Takeaways
  • Keep track of your content by persona and stage
  • Provides a sample of a collateral distribution cycle
  • Connects distribution to client lifecycle

Marketing Problem: You need to create a visual representation of the specific content that you will be sending to each buyer persona based on their stage in the buying cycle.

Marketing Solution: Use this content mapping template to create a visual representation of your content marketing plan to better identify your buyer personas pain points.

Login to download "Content Mapping Template." Not an AMA Member? Learn more about joining the AMA

LOGIN DOWNLOAD: Content Mapping Template

 


 

 Video Directions on Using the Content Mapping Template:

 

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.


As an AMA Member, you can receive a 20% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

The following article is available exclusively to Members.

     

Author Bio:

 
Demand Metric
 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.