Website ROI Calculator

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Need to demonstrate the value of your website initiatives? This calculator will help you compare results from website marketing to more traditional marketing initiatives. List all of your key metrics/marketing analytics as well as historical benchmarks from other marketing programs; then list key costs associated with your website, (updating, hosting, etc.) 

The calculator will show you key ROI information, such as page views, conversion to lead, lead to sale, and what overall investment in your website ROI is, based on sales conversion. This is a great tool to help you clearly demonstrate the value of your website to your organization – and your sales efforts. 


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more. ​

The following article is available exclusively to Members and AMA Website Development Toolkit Subscribers.

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