Website Program Maturity Assessment

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This prescriptive self-assessment tool will help to evaluate your organization’s capabilities from a web program perspective and your website programs maturity rate and compliance with best practices across the following dimensions: Strategy, Process & Skills; Clear Communications; Brand Consistency & Aesthetic Appeal; User Friendliness & Easy Navigation; Search Engine Optimization; Blogs, Social Networks, & Communities; Landing Pages & Lead Conversion; Content; and Analytics.

You can customize the weighting to fit your business focus.  Rank website best practices on a scale of 1 – 5; there are about 35 questions to help you rank your website accurately.   Once you have completed the assessment, the results tab will give you a snap shot of your current state, a goal state to work towards, and an overall benchmark.  This will help you chart your progress overtime.  There is also a chart to demonstrate this information more visually as well as a recommendations tab that will give you recommendations for anything that you scored a 3 or less on.  This is a great tool to help you focus on key areas of improvement.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ ​​​​​​​​

The following article is available exclusively to Members and AMA Website Development Toolkit Subscribers.

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