Competitive Website Analysis Tool

<iframe width="560" height="315" src="//" frameborder="0" allowfullscreen></iframe>

Need to build a business case for a website redesign project? This spreadsheet will allow you to review your current website and rank it based on best practices including clear communication, brand consistency, esthetic appeal, user friendliness, easy navigation, SEO, structure and transactional capabilities among other things. 

After you rank your own website, you can also review your top two competitors and create a comparison and rank in relationship to your competitors. This tool will help you demonstrate how your website measures up in the market place and will give you a benchmark to work from. It also provides a ranking report that allows you to clearly show the results of the review and share your findings with other members of your team. 


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Website Development Toolkit Subscribers.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.