Social Media Essentials

​The Social Media Essentials will provide you with the tools and templates you need to develop, execute and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool and a Social Media Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools​
Social Media Capabilities Assessment
Top Social Media Sites Database
Social Media Channel Map
Social Media Competitive Tracking Tool
Social Media Posting Schedule
Social Media Program Metrics Dashboard
Social Media Strategy Scorecard

Templates/Samples
​Social Media Business Case
Social Media Manager Job Description
Social Media Usage Survey
Social Media Consulting RFP Template
Social Media Policy & Guidelines
Social Media Implementation Checklist
Facebook Page Checklist
LinkedIn Company Page Checklist​​​​​​​​

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