Social Media Channel Prioritization Tool

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Use our Social Media Channel Prioritization Tool to evaluate your social media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project using the ranking scale, the tool will provide you with an overall channel score.  You can view the bubble matrix chart to see a visual representation of your results and communicate the findings of your analysis.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Social Media Toolkit Subscribers.

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