Social Media Capabilities Assessment

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You need to if your organization is prepared to take on a Social Media initiative.

Use this Microsoft Excel document to measure your organization's Social Media capabilities. This prescriptive self-assessment tool allows you to rate your compliance with best practices across the following dimensions: Senior Management Commitment, Social Media Knowledge, Customer Engagement, Competitive Insight, Staff & Resources, Plan & Channel Selection, Process Documentation, and Governance & Measurement.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​

The following article is available exclusively to Members and AMA Social Media Toolkit Subscribers.

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