​Social Media Business Case

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Use our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders.  Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


​As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

The following article is available exclusively to Members and AMA Social Media Toolkit Subscribers.

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