Mobile Marketing Essentials

Mobile Marketing Essentials will provide you with the tools and templates you need to define, track and report the success of your mobile marketing program. These essentials include such things as Readiness Assessment, Strategy Scorecard, Competitive Tracking Tool and more. Click on any of the tools below to learn more and to access the tools.​

Interactive Tools
Mobile Marketing Resource Database
Mobile Marketing Planning Checklist
Mobile Marketing Metrics Dashboard
Mobile Marketing Strategy Scorecard
Mobile Marketing Readiness Assessment
Mobile Marketing Risk Assessment
Mobile Marketing Vendor Selection Tool
Mobile Marketing Competitive Tracking Tool

​Templates/Samples
Mobile Marketing Device Policy Template
Mobile Marketing Business Case Template
Mobile Marketing Channel Selection Template
Mobile Marketing Manager Job Description
Mobile Marketing Project Charter
Mobile Marketing RFP Template
Mobile Marketing Usage Survey​​​​​​​​​

​​​​​​​​​​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.