Mobile Marketing Vendor Selection Tool

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So now that you have your RFP’s back, which vendor should you use?  This tool will help you do a simple, ​apples-to-apples comparison to give you more confidence in your vendor selection.   You can assess, score and compare each vendor.  Criteria includes:   Experience, skill set, and approach; architecture, design and technology; pricing, deployment and training; and referral and sample site. 

For each vendor, rank them on the criteria on a scale of 1-5.  After the rankings are completed, this tool will tally up the results and give you an overall score.  The tool also includes a Vendor Index Diagram which clearly demonstrates the strengths and weaknesses of each vendor – making it easy for you to see which vendor fits the needs of your mobile marketing project.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​

The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

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