Mobile Marketing Strategy Scorecard

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What is your mobile marketing strategy? If you need a simple way to demonstrate your mobile marketing objectives, programs, metrics, and timeframes, this strategy scorecard can help.    

For each of the four key objectives, you are asked to outline each program, initiative or action, and for each key performance indicator that you should be tracking it measures your success on your target time line. This is a great, comprehensive way to track, and communicate the current status of your mobile marketing program!

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more. ​

The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

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