Mobile Marketing Risk Assessment

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Before you begin your project, identify your risks with mobile marketing, assess their impact & probability, and develop a risk mitigation plan. 

This simple spreadsheet allows you to write the description of an event, the expected outcome, the impact it will have, and probability of it happening,​ based on a scale of high, medium and low; it then provides an area to define a mitigation plan for each event. This template provides eleven examples, but plenary of room for additional risks as different mobile marketing risks arise. 


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more. ​

The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

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