Mobile Marketing Readiness Assessment

<iframe width="560" height="315" src="//" frameborder="0" allowfullscreen></iframe>

Take the time to audit your readiness to move forward with a mobile marketing program so you know in ​advance areas that will need support. 

This assessment will help you understand your current “score” in five key areas:  senior management commitment; alignment with business goals and objectives; mobile marketing knowledge, trends and regulations; planning; staff, systems, and training.  The first step is to establish weighting across the five key areas.  Next, complete the self-assessment and score yourself against the best practices listed.  Finally the results tab will automatically tabulate the findings and gives you your current state and a goal state so you can clearly communicate the results of the as​​sessment and what areas need improvement.  Finally, refer to the recommendations tab for top line hints on how to improve your mobile marketing program. 


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more. ​​​​​​​​

The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.