Mobile Marketing Project Charter

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Afraid your mobile marketing program will grow in scope as the project goes on?  Keep it under control with a mobile marketing project charter! 

This document will help you establish a clear project scope, decision rights and define executive sponsorship for your mobile marketing project. This template has been pre-populated with an example of what a mobile marketing project charter might look like. Change, delete, or add to the example as required to fit your program. It includes a project overview, description, and communications plan and also helps you to clearly identify key success factors, risks and project stakeholders. Start your project off right by using this unique project management tool! 


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

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