Mobile Marketing Channel Selection Template

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Apps? QR codes? SMS text messaging? Mobile coupons? In order to ensure that your mobile marketing program is successful, you need to select the correct channel or medium to fit your marketing needs right from the start. 

This tool will help you to evaluate different mobile channels based on brand promotion quality, lead quality, and cost.  The selection criteria tab will help you to rank the needs of your marketing program and then the medium scoring tab will help you to score all of the mobile marketing channels you are considering.  This tab also helps you to outline costs of each medium, including production and delivery costs.  The weighting tab will analyze the results and there is also a bubble matrix that will allow you to visually convey the findings of your analysis. 

 

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.

 

As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

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The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

     
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