Mobile Marketing Business Case Template

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Think you want to start a mobile marketing program at our organization? You need to create a rational, defensible business case for making an investment, both financially and in terms of resources, in a mobile marketing program.

It is important to convey exactly with the program will look like and the level of investment to key stake holders to help them understand the impact and the benefits to the business. This business case template will help you to put together a concise business case for your mobile marketing program - and help get the buy in and ultimate approval of your team so you can move forward with your mobile marketing program! 


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Mobile Marketing Toolkit Subscribers.

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