The Lead Generation & Automation Essentials provides you with a variety of tools and templates to help you get started on automating marketing and sales functions and generate quality, targeted leads for your sales team. These essentials include everything from a Lead Scoring Template to a Message Mapping Tool to a Lead Generation Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.
Interactive ToolsLead Generation Objectives ScorecardLead Generation Prioritization ToolLead Generation Metrics DashboardLead Generation Maturity AssessmentMessage Mapping ToolQualified Lead Definition ToolMarketing Automation Vendor EvaluationMarketing Automation ROI Calculator
Templates/SamplesLead Scoring TemplateLead Acquisition ModelCommunications Touchpoint DesignMarketing Automation Business CaseMarketing Automation Vendor MatrixMarketing Automation Consulting RFPMarketing Automation System RFP
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