Qualified Lead Definition Tool

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Need a ready-made worksheet to align departments on a lead? 

Qualified Lead Definition Tool is a worksheet that helps sales and marketing departments examine a lead.  It is divided in two categories: highly qualified and qualified lead. These are subdivided between explicit and implicit criteria. At the bottom of the worksheet, lines are provided for signatures and other relevant information. This is just one of the uses for this worksheet that can be customized to meet each organization’s individual needs.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

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