Marketing Automation ROI Calculator

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Any marketing plan needs to look at the finances.  This template is an excellent resource. 

Marketing Automation ROI Calculator enables you to put a marketing automation plan together including financials.  In this template, you simply fill in the appropriate cells and all other cells are automatically calculated.  A self-help column with notes is provided. The final result shows finances for before marketing and after marketing automation. A visual is included that may be inserted in a PowerPoint to share with your team.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

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