Marketing Automation Business Case

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Every campaign needs organization and a great strategy to be successful.  This template will provide you with the means to get started.

Marketing Automation Business Case provides a template to create a forma​l management plan to communicate and document your strategy.  Some of the areas included in the template are an overview of the opportunity, key success factors, criteria in the decision-making process, and the contingency plan.  It is a great vehicle for your team to formulate a plan.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


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