Marketing Automation Business Case

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Every campaign needs organization and a great strategy to be successful.  This template will provide you with the means to get started.

Marketing Automation Business Case provides a template to create a forma​l management plan to communicate and document your strategy.  Some of the areas included in the template are an overview of the opportunity, key success factors, criteria in the decision-making process, and the contingency plan.  It is a great vehicle for your team to formulate a plan.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.

 

As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more. 

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The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

     
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