Lead Scoring Template

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After collecting leads from a trade show or a marketing campaign, you need to evaluate the top 10-15 leads to best utilize your time. This tool is designed to help you analyze leads and identify strong prospects.

Lead Scoring Template evaluates your leads by using six different criteria. After establishing your weighting system based on 100, you enter your leads and score them on a ten-point system.  The template automatically ranks your leads from A-C for you to act on.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

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