Lead Generation Prioritization Tool

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Too many projects on your plate?  Which ones do you need to focus on? 

Lead Generation Prioritization Tool is your answer.  This tool focuses on identifying which projects to focus on.  Based on strategic fit, economic impact, and feasibility, you weight your criteria and rank projects using a ten-point system.  Viewing the results in a bubble matrix chart, it designates which projects take priority, potential cuts, projects moved to the back burner, or to be used down the road.  This tool can be used time and time again.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

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