Lead Generation Objectives Scorecard

<iframe width="560" height="315" src="//www.youtube.com/embed/BOA6xDQBQhk" frameborder="0" allowfullscreen></iframe>

It is time to look at your marketing program and set its objectives.  A strategy scorecard is exactly what you need to get started. 

Lead Generation Objectives Scorecard is a simple Excel template that organizes your marketing program’s objectives.  The three categories in this scorecard are:  programs, initiatives, and actions; key performance indicators and metrics; and target timeframes to achieve goals.  After listing the points under each heading, you are now ready to share this information with the rest of your team.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.