Lead Generation Maturity Assessment

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How is your program progressing?  Is it hitting its target? 

Lead Generation Maturity Assessment is a detailed assessment of your program.  Using set criteria, you can self-evaluate your program.  You rank yourself on the best practices by using a five-point scale.  A total score, areas of needed improvement, and a visual are provided.  If an area has received a ranking of two or below, recommendations for improvement are included.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

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