Lead Acquisition Model

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Looking to see how your program is progressing?  Which campaign is working?  

Lead Acquisition Model can be used to list all the different campaigns and outline how they are funneled to your website.  You can see the lead scoring, the lead nurturing campaign, and lead assignment.  Once the lead is qualified, it can be dropped into the CRM system.  This model can be customized to meet each organization’s needs.


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

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