Communications Touchpoint Diagram

<iframe width="560" height="315" src="//" frameborder="0" allowfullscreen></iframe>

Need a way to visualize your communication strategy to your team?

Communication Touchpoint Diagram is a program that allows you to create a visual of your communication efforts. The diagram shows the customer stage, touchpoints, and the months since purchase. The customer stages were divided to include on board, active, idle, and lost. This is an excellent way to examine your communication techniques with new clients. 

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​ 

The following article is available exclusively to Members and AMA Lead Generation Toolkit Subscribers.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.