Content Marketing Essentials

The Content Marketing Essentials provides you with a variety of tools and templates to help you in your content marketing program and strengthen your brand awareness. These essentials include everything from a Content Mapping Template to a Content Monitoring Tool to a Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools​
Content Marketing Assessment
Content Monitoring Tool
Content Marketing Strategy Scorecard
Content Marketing Assets Database
Content Quality Checklist
SEO Keyword Database
Content Marketing Contributors Database
Content Marketing Metrics Dashboard

Templates/Samples
Buyer Persona Template
Buying Process Stage Template
Content Marketing Editorial Calendar
Content Mapping Template
Message Mapping Template
Case Study Template
White Paper Template
Content Marketing Budget Template​​​​​​​​​​​​

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Become a Member
Access our innovative members-only resources and tools to further your marketing practice.