Content Marketing Essentials

The Content Marketing Essentials provides you with a variety of tools and templates to help you in your content marketing program and strengthen your brand awareness. These essentials include everything from a Content Mapping Template to a Content Monitoring Tool to a Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools​
Content Marketing Assessment
Content Monitoring Tool
Content Marketing Strategy Scorecard
Content Marketing Assets Database
Content Quality Checklist
SEO Keyword Database
Content Marketing Contributors Database
Content Marketing Metrics Dashboard

Templates/Samples
Buyer Persona Template
Buying Process Stage Template
Content Marketing Editorial Calendar
Content Mapping Template
Message Mapping Template
Case Study Template
White Paper Template
Content Marketing Budget Template​​​​​​​​​​​​

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Access our innovative members-only resources and tools to further your marketing practice.
 

 Need Help?

 

Want to customize the tools?  Feel free to delete AMA's branding and replace it with yours.  You can change the colors, fonts, formulas, whatever you like to make it work for you.  None of the documents are "protected" so you can make any changes you need. ​


 

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