Message Mapping Template

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You need to choose the right messages that have the most impact for your audience.

The Message Mapping Tool documents and assesses the key messages that are important for your target audience to hear about your company or its products. Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.​

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The following article is available exclusively to Members and AMA Content Marketing Toolkit Subscribers.

     
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