Branding and Marketing Essentials

The Marketing & Branding Essentials provides you with a variety of tools and templates to help you in your marketing program and strengthen your brands. These essentials include everything from a Calendar & Budget Template to a Brand Assessment Tool to a Key Marketing Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools
Advertising Evaluation​​ Matrix 
Brand Assessment Tool​
Campaign Impression Calculator
Marketing Collateral M​anagement
Marketing Communications Budget
Key Marketing Metrics Dashboard
Marketing Measurement Maturity Assessment

Ad Publication Calendar & Budget Tracking 
Brand Perception Survey
Brand Strategy Scorecard
Marketing Communications Calendar
Marketing Communications Plan
Marketing Communications Priority​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.