Brand Strategy Scorecard

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Use this Brand Scorecard to document your branding objectives, initiatives and targets for the next 12-18 months. Documenting your strategy and plan out on paper what you're planning to do to move your brand forward. Includes key targets, market segments as well as sample metrics and suggested time frames for achieving your goals.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

The following article is available exclusively to Members and AMA Branding And Marketing Toolkit Subscribers.

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