Advertisement Evaluation Matrix

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If you need to evaluate new concepts for an advertising campaign, this tool will provide you with an effectiveness comparison using specific criteria.  In addition to keeping the evaluation process organized, this will also help to demonstrate due diligence in evaluating the concepts.​

 

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy.

 

As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

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The following article is available exclusively to Members and AMA Branding And Marketing Toolkit Subscribers.

     
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