Case Studies

Innovative and creative marketing strategies are imperative to the success of a brand.  The best lessons are learned through experience and AMA's Case Study Library offers you insights and practical solutions from a wide variety of companies and industries.  Within these case studies you will find ideas and inspiration for everything from social media plans, lead generation, direct marketing, research, branding and more.

Interested in submitting a best practice to the AMA library?  Check out our Content Submission Guidelines.


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By: Content Marketing Institute & MarketingProfs Content Marketing Institute & MarketingProfs … Content Marketing Institute and MarketingProfs conduct study on …
Authors: Content Marketing Institute & MarketingProfs Date: 11/23/2015  

Mashable's velocity algorithm is a set of predictive tools that monitor the site's content for clues of online virility … The most eye-catching element of this new form of predictive …
Authors: Melody Udell Date: 9/24/2015  

Quaker brand Cap'n Crunch faced humorous consumer accusations with real-time marketing tactics, seizing an opportunity to boost social engagement and target a new segment of cereal …
Authors: Melody Udell Date: 9/24/2015  

The paper market is starting a slow decline because of electronic substitution and an overall push in the market to go paperless … In 2009, Domtar and Eric Mower & Associates began …
Authors: Christine Birkner Date: 9/24/2015  

Openness, transparency and vulnerability are important for brands in today’s marketplace … Brands and companies have to be very comfortable with who they are … The more open you are as a …
Authors: Christine Birkner Date: 9/24/2015  

Gibson is strengthening its relationships with high-profile musicians … When it comes to owned media, Gibson has a robust content marketing program … Even though it’s expanding its product …
Authors: Christine Birkner Date: 9/24/2015  

The keys to attracting an audience to your business, old or new, are to make your offerings better, cheaper and more fun than the competitors … Having an advertising budget can be the …
Authors: Michael Krauss Date: 9/24/2015  

Ninety-one percent of marketers polled by the AMA enjoy meeting new people, and 74% said that they feel energized when interacting with people in social situations …
Authors: American Marketing Association  Date: 5/6/2015  

Eighty-three percent of marketers think that they have above average collaboration skills … A majority of respondents also reported that they have higher than average skills in leadership …
Authors: American Marketing Association  Date: 5/6/2015  

To promote its newest line of paint, Behr launched a content marketing program with New York-based website operator BuzzFeed Inc. Behr modified posts based on the initial traction …
Authors: Christine Birkner  Date: 12/15/2014  

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