The End of the Survey? Taking Leaps in Marketing Research.

​​Melody Udell
Marketing Insights e-newsletter
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Key Takeaways
  • Asking people questions through a survey or focus group is about 96% of marketing research today.
  • Nel challenges this reliance upon traditional survey-based techniques.
  • Lowe's improved brand tracker democratizes the data and the tool,​ allowing more people to take action based on it. 
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Author Bio:

 
​​Melody Udell
​Melody Udell is the managing editor of magazines and e-newsletters. E-mail her at mudell@ama.org.