Download of the Week: Super Bowl Statistics on NFL, Advertising, Social Media & Consumer Behavior

Statista Dossier
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Key Takeaways

What? The NFL generated $11.09 billion dollars in 2014.

So What? The cost of a 30-second TV advertisement during the Super Bowl has doubled since 2002. 

Now What? How will the 2016 Super Bowl compare to the past?

This week's download is a dossier compiled by Statista's Digital Market Outlook and provides facts and statistics on the Super Bowl. Data in this dossier includes information on total revenue of the NFL, TV ratings, advertisement revenue, social media followings and consumer behavior. 

This dossier also provides interesting facts on Super Bowl TV viewership, advertising spending from top Super Bowl advertisers, team & player salaries, Super Bowl wins and planned average spending of U.S. consumers on Super Bowl Sunday 2017. 

To access the Super Bowl Statistics on NFL, Advertising, Social Media & Consumer Behavior & More LOG IN (right side of page) or learn more about joining the AMA

Here are a key few findings from the Super Bowl dossier:

  • In 2015, the total revenue of all NFL teams was $12.16 billion dollars.
  • In 2017, U.S. consumers plan on spending $75 on Super Bowl Sunday.
  • $385 million dollars was spent in advertising during the 2017 Super Bowl. 
  • Average cost of a 30-second TV commercial during the 2017 Super Bowl was $5 million dollars.

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