Starbucks VP of Marketing Nancy Poznoff to Headline at 2017 AMA Annual Conference

Marketing News Staff
Marketing News Weekly
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Key Takeaways

What? Nancy Poznoff will speak about marketing leadership at the 2017 AMA Annual Conference.

So what? Poznoff leads marketing for Starbucks and has seen the coffee company through boycotts and brand boons alike.

Now what? Secure your space at the conference today!

​July 10, 2017
 

Poznoff will join the ranks of esteemed marketers from Facebook, Leo Burnett and Content Marketing Institute in Las Vegas September 11-13.

 

The theme of the Annual Conference is marketing leadership. Poznoff will share best practice for executing leadership in a global beverage brand. She is one of two vice presidents representing the creative team.

Last year she helped debut the coffee company's signature holiday cups with a renewed focus on artistry after the previous season's cup design was embroiled by public criticism.


2017 AMA Annual Conference RegistrationReserve your spot at the 2017 AMA Annual Conference!

Join Poznoff and other marketing thought leaders in Las Vegas this September 11-13. Save your spot at the marketing event of the year!


Poznoff leads marketing strategy and planning for several Starbucks brand pillars including Holiday, Frappuccino, Food and Teavana.

With 20 years of marketing experience spanning category and brand management, she has led the development of multiple product and marketing campaigns, including an award-winning Hispanic marketing program and the most successful Starbucks Holiday campaign on record. 

Prior to her role as vice president, Nancy served as director of brand management.

Poznoff spoke earlier this year on a panel of Starbucks creative leaders at HOW Design Live. Listen to the panel and learn how Starbucks leverages collaboration in its marketing below. 

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