April 6, 2017
Jobs come first at Shinola, according to CMO Bridget Russo
Sure, the company makes watches, journals, bicycles and products in other categories, but Russo says much of Shinola’s efforts come back to how they can create jobs and train workers.
Russo spoke with the Answers in Action podcast and
discussed her company’s latest ad campaign, “Let’s Roll Up Our
Sleeves,” how Shinola has kept its messaging consistent and even some
plans they have for a hotel in Detroit where guests may be able to
purchase the items they use.
Above all, Russo stressed the impact that Shinola aims
to make in everything it produces, be it job creation, offering durable
goods or highlighting others doing good work.
After spending years in
the fashion industry where there wasn’t always meaning behind the
beautiful items and ads, she finds Shinola to be the purpose-driven
organization she could get behind.
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