April 17, 2017
If consumers push for better business, will you be ready? Most of the time the answer is yes, especially if it's in a predictable area like speed, cost or quality. But what if consumers push for more egalitarian reforms around how products are made or how companies are operated? What if they don't? Is there still an obligation for marketers to society at large?
With more brands embracing the green lifestyle and making public commitments to ethical business practices, it's worthwhile to revisit the founding tenants of sustainable marketing, which was formally outlined in the 20th century by an industry legend.
Test your knowledge of sustainable marketing so you can be ready to strike should an opportunity arise to message around its themes.
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