PODCAST: 2017 in Review - The Year in Marketing Part 1: M&A, Politicizing Brands, Uber, AI

Sarah Steimer
AMA Podcast
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Key Takeaways
The ​Answers in Action podcast looks back at 2017.

​Dec. 15, 2017

We’re wrapping up 2017 with a two-part, year-end review on the Answers in Action podcast

Sarah and Zach look at the top business stories of 2017, including:

  • Major mergers and acquisitions: Amazon and Whole Foods, Disney and 21st Century Fox, and Aetna and CVS

  • Brands getting political: Patagonia, 84 Lumber, Keurig, Trump brands (check out our story on Edelman’s Earned Brand Study, which found 65% of those surveyed won’t buy from a brand if it stays silent on an important issue)

  • Uber’s difficult year

  • AI: What hasn’t happened this year in AI?

Stay tuned for part two and be sure to follow the Answers in Action podcast in 2018. Listen on platforms including SoundCloud, iTunes and Medium.

Check out Part 2 here, where we discuss fake news, net neutrality, new media, our 2018 predictions are more.

Google's Year in Search 2017, view the full list here.
 


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Author Bio:

https://auth.ama.org/PublishingImages/bio2.jpg
Sarah Steimer
Sarah Steimer is a staff writer for the AMA's magazines and e-newsletters. She may be reached at ssteimer@ama.org or on Twitter at @sarah_steimer.
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