Marketing News Roundup: KFC Shows Us How to Use Twitter

Marketing News Staff
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​​​​​A weekly roundup of the marketing headlines you might have missed.​​​​​​​​

Nov. 13, 2017

KFC Sends Painting to Twitter Detective

A random Twitter user discovered KFC only follows 11 accounts, six of which are people named Herb and the other five are members of the Spice girls—a nod to the chain’s 11 herbs and spices recipe. KFC sent the user, @edgette22, an oil portrait of himself sharing a chicken drumstick with Colonel Sanders. The chain asked the Twitter user, whose real name is Mike Edgette, to send them a direct message and expect something in exchange for his discovery. Edgette also received gift cards and a letter signed by Colonel Sanders that thanked him for his “services on the front lines of the internet."

Source: Thrillist

Walmart Pay Closes in on Apple Pay

Two years after rebuffing Apple’s overtures in favor of launching its mobile payment system, Walmart’s in-house effort appears to be matching Apple. In June, 5.1% of Walmart shoppers bought using the Walmart Pay, compared to 5.5% of Apple Pay users. But as Apple-focused website points out, Walmart Pay is available in less than 5,000 stores, whereas Apple Pay is available in many more, including Costco, Walgreen, Macy’s and Best Buy.

Source: Bloomberg, 9to5mac

2018 Food and Beverage Trends

Nation’s Restaurant News has unveiled its list of 15 trends that are poised to dominate dining in the coming year. Some, like nostalgia foods and pretty presentation tailor-made for Instagram, should come as no surprise. Others, like the emergence of Israeli cuisine, are less obvious and poised to be a disruptor should they catch fire with the larger public. Other trends include rotisserie chicken, fine-casual (think Shake Shack) and contemporary regional Mexican and Chinese offerings.

Source: Nation’s Restaurant News

ESPN Goes Retro with Live Commercials During 'SportsCenter'

ESPN plans to introduce live commercials into its "SportsCenter" telecasts, a nod to the past when presenters would hype a sponsor on the set instead of throwing to a taped advertisement. The first live marketing spot was "SportsCenter" anchor Kenny Mayne's pitch for Fruit of the Loom. The pitch is part of Fruit of the Loom’s broader "Sweet in Sweats" campaign, which includes a pair of newly-developed digital spots. The live pitch is part of ongoing efforts to dissuade TV viewers from switching away from commercials.


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Source: AdAge

Inside the Mind of the Emoji Board’s Chief Gatekeeper

By now most people know emojis are controlled by one group, Unicode Consortium. Unicode is a nonprofit made up in part by execs of tech giants Apple and Google, whose stated goal is the standardization of programming code. This organization is responsible for selecting which emojis are added to smartphones. Jeremy Burge, founder of Emojipedia and the vice chair of the consortium's Emoji Subcommittee shed some light on how emoji decisions are made.

On how people can help shape emoji: "If you have time and if you care, anyone can submit a proposal. Salt shaker came from a member of the public last year… And then, when [the Unicode Consortium] comes out with a list, there's a public review period, you can fill out some feedback."

On the hardest emoji decisions he makes: "The hardest decisions are always about anything that multiplies the number of emojis. So it's easy enough to approve one new emoiji -- to say, here's a softball because there's already a baseball -- that's fine, it's fairly self-contained. Whereas when you talk about race, gender, hair colors in particular at the moment, like, that means there could be thousands more possibilities.”

On Apple’s new Animoji: "I haven't played myself with them. I think it looks fun. the clever thing is that it's got nothing to do with emoji. It's its own thing. It's more like a little movie-maker thing. I don't think it's gonna replace emoji in any way, it looks pretty time-consuming.

Source: Axios​

Good News for Grinches: Too Much Christmas Music Can Be Bad for Your Health

A clinical psychologist says listening to Christmas music on repeat could have negative effects on the brain, specifically for those working in retail. Because the workers spend energy tuning out the repeated carols, it makes it difficult to focus on anything else. Other research, however, shows a balance between festive smells and music can positively affect the shopping environment and make customers happier,  even encouraging them to spend more time in shops and boost sales. Certain music is more effective, such as slow-tempo songs that keep customers from rushing.

Source: Independent   

Driverless Shuttle Gets Into First Crash Two Hours Into the Job

A driverless shuttle in Las Vegas made its official debut, then got into its first crash two hours later. The crash was caused by the driver of a delivery truck that backed into the front of the shuttle, which stopped after it sensed it was in danger of collision. This isn’t unusual, as most previously reported accidents involving driverless cars have been caused by a human. In some cases, it's been the fault of the human sitting behind the wheel of the driverless car, while other crashes have resulted from outside vehicles.

Source: Washington Post

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