Marketing News Roundup: Data-Driven Cows, Kellogg's New CEO and Alexa's New Wealth Management Skill

Marketing News Staff
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A weekly roundup of the marketing headlines you might have missed.​​​​
Oct 2, 2017

Kellogg Names New CEO Amid Falling Sales

Kellogg Co. named a new CEO last week, Steven Cahillane, formerly CEO of Nature's County, to replace John Bryant, who had led the packaged food company through more than two years of flagging sales.

The food giant is parent to cereal and snack brands such as Corn Flakes, Pop Tarts, Eggo and Pringles. Reuters notes that in light of consumers seeking healthier alternatives, the company has struggled to address a decline in demand for its products.

Source: Reuters

YouTube Introduces Products to Help with Ad Targeting

YouTube says it is expanding its Custom Affinity Audience offering to allow advertisers to target users based on Google searches, not just previous YouTube searches. It will also let advertisers target based on real-life locations that users may have visited. YouTube also announced its new Director Mix software can create hundreds or thousands of different videos from a single asset. Those using Director Mix must provide YouTube with the building blocks of video—voiceovers, background and copy, for example—and YouTube will create hundreds or thousands of versions to match a brand’s audience segments.

Source: AdAge

Instagram Reaches 800 Million Users

Photo-sharing platform Instagram has 800 million users, with 500 million using the service on a daily basis. The company announced it had 700 million monthly active users in April, and its growth doesn’t appear to be slowing. Users are producing four times as many videos per day, compared with last year, and time spent by users watching video is up 80% year over year.

Instagram also has 2 million advertisers on the platform, compared with 1 million in March. The company says most of this growth has come from small- and medium-sized businesses.

Source: TechCrunch

National Public Vineyards

Radio mainstay NPR recently announced it would add a wine club to its membership package. Wine will be sourced from from California to New Zealand and bottled with self-referential labels "All Grapes Considered" Malbec, "Weekend Edition" Cabernet Sauvignon and "Uncorked" Merlot. ​Bottles come with pairing suggestions and copy detailing a varietal's backstory. Listeners can obtain an introductory case of 12 bottles for $79.99 (plus $19.99).

Source: Forbes ​

Airbnb Experiences to Include New York City’s Own Sarah Jessica Parker

Airbnb launched local tours and other experiences in New York City, including a shoe-shopping experience with Sarah Jessica Parker. The New Yorker will provide a pair of shoes from her SJP Collection, and the experience includes stops at Bloomingdale's Forty Carrots cafe for frozen yogurt before a trip to the ballet. There are four spaces available for the experience, which may be booked for $400 each. The funds will go to the New York City Ballet.

Other New York celebrities are getting in on the Airbnb social impact experiences, including a golf outing with NFL player Michael Strahan to benefit St. Jude Children's Research Hospital and a trip to Brooklyn with actor Ansel Elgort to benefit Americares hurricane relief efforts.

Source: Inc.

Alexa to Assist in Wealth Management

UBS Wealth Management and Amazon have partnered up to provide wealth management clients access to a new Alexa skill: financial counsel. The artificial intelligence device will source responses to client queries from information provided by UBS's chief investment office, according to Harvard Business Review.

Source: HBR

Cargill Uses Data to Optimize Livestock

Minneapolis-based Cargill has announced plans to introduce its Dairy Enteligen application to the U.S. after rolling out a pilot version in Italy and Spain. The app is a an analytics platform providing a data-based look at the productivity of cows based on living conditions, diet and other factors, reports Bloomberg Business. Although data has been collected on the farming process before, the app brings together disparate data with the aim of providing dairy consultants and farmers the specificity to make time-sensitive decisions.

In Italy, the app has been tied to nearly 12% greater milk production and lower production costs. 

Source: Bloomberg Business

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