Marketing News Roundup: A Spicy Week for Fast Food

Marketing News Staff
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​​​​A weekly roundup of the marketing headlines you might have missed.​​​​​​​
Jan. 29, 2017

First Patrons Pass Through Amazon Go

Amazon has achieved yet another milestone in its quest to manifest the internet IRL. The company opened a new convenience store, Amazon Go, to the public for the first time last week. The store, sans cashiers, helps people check-out more quickly. People are admitted to the store by scanning a special app on their phones. Cameras record every item patrons place in their baskets, and customers exit when they are done, without re-scanning or standing in checkout lines.

Source: 
Recode


Budweiser Stables Its Clydesdales

Budweiser's Clydesdales will not be featured in the company’s Super Bowl commercials this year for the first time since 2001. Instead, a 60-second Bud-branded spot will tout Anheuser-Busch InBev's philanthropic water giveaway program, a canned-water donation initiative in response to the natural disasters that struck Texas and Puerto Rico last year. The iconic horses will appear in a video that will debut on digital.

Source: AdAge

Burger King Offers Net Neutrality Analogy

Burger King released an ad explaining the concept of net neutrality by way of a stunt that showed what it would be like to have paid prioritization in its restaurants. In the spot, Burger King employees make guests wait for long periods of time to receive their food, unless they pay large tolls to get it quickly.  “Burger King corporation believes that they can sell more and make more money selling chicken sandwiches and chicken fries, so now they’re slowing down the access to the Whopper,” a cashier in the ad says. That comment is intended as an analogy to how internet service providers are selling products that compete with each other, and they try to steer customers toward the content that will make them more money. 

 

 Burger King | Whopper Neutrality

 

Source: The Verge

KFC Debuts Its First Female Colonel

Country star Reba McEntire is KFC’s first female Colonel Sanders in the fast-food chain’s rotating cast of its founder. The spot features McEntire singing about the fried chicken at a raucous country joint. KFC Chief Concept Officer Kevin Hochman explained in 2016 that the plan was always to rotate colonels in the spirit of James Bond, which each actor donning the white suit and bringing some of their own personality to the character.

Source: Fast Company


Staff Picks:
AMA PCM Digital Marketing Exam How to Beat Micro Glitching and Prevent Losing Customers Unleashing the Innovators Offers a Template for Partnerships Between Startups and Established Firms

AMA PCM Digital Marketing Exam

How to Beat Micro Glitching and Prevent Losing Customers

Unleashing the Innovators Offers a Template for Partnerships Between Startups and Established Firms


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