Quiz: How Well Do You Know Leo Burnett's Greatest Hits

Zach Brooke
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Key Takeaways
Do you know how to spot a Leo?

Oct. 23, 2017

There's no overstating Leo Burnett's contributions to American advertising, and by extension, American culture

Sure there have been many others that have created outstanding brand work and reshaped marketing theory, but throughout much of the 20th century, no one else was as consistent or as influential. The legendary adman was responsible for creating some of the most enduring corporate icons in marketing history by harassing the pathos of American archetypes. The company that bears his name continues its trailblazing work from it's 50-story Chicago skyscraper as part of the Publicis Groupe. See if you can identify the agency's fingerprints in the following class campaigns.

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Author Bio:

 
Zach Brooke
Zach Brooke is a staff writer for the AMA’s magazines and e-newsletters. He can be reached at zbrooke@ama.org or on Twitter at @Zach_Brooke.
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