REPORT: How Do Passengers Feel About Airports and Flying?

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Key Takeaways

​What? Air travelers are younger, whether on leisure or traveling for business. 

So what? While one may think Wi-Fi and bathrooms are an issue for travelers, more are satisfied than dissatisfied. Research and surveys remain important in testing the opinion of consumers.

Now what? To market in airports, companies should know who their target audience is. The most frequent leisure traveler is the group between 18 and 29—20% say they fly monthly.

​Aug. 24, 2017


Approximately 21% of people travel for business at least once a month. How do they feel about what most would see as the annoyances of travel?

 

Americans are more at peace with enjoying airports and flying than one may think, but younger travelers clearly fly more, according to the Passenger Experience at U.S. Airports survey by Statista

Nearly 40% of Americans never travel by air for business while 21% say they travel at least once a month. In between, 19% say they travel at least once every six months, and 13% travel by air once a year.

The most frequent leisure traveler is between the ages of 18 and 29. Approximately 20% of this age group say they fly at least once a month. Of those between the ages of 30 and 59, 47% say they travel at least once every six months, compared with 44% of the 18- to 29-year-old group. Thirty-six percent of the oldest group surveyed, 60 and up, say they fly.

While one might think Wi-Fi might be a problem at airports, 29% of those surveyed say they are “very satisfied” with the wireless internet at airports. Another 47% say they are “rather satisfied” while 15% say they are either “rather” or “very” dissatisfied. The positive response to Wi-Fi actually gets better for business travelers, as 40% say they are “very satisfied” and 43% say they are “rather satisfied.”

Bathrooms are another issue that seem to be fine with travelers, as 47% of men and 28% of women are “very satisfied” with airport bathrooms versus 3% of women and 2% of men who are very dissatisfied. 

For more, download the full report at the link below.


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