Glassdoor Unveils New Logo as Part of First Ever Refresh

Zach Brooke
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Key Takeaways

​What? Job site Glassdoor announced a brand refresh, the first in its nine-year history. 

So what? Glassdoor is now the U.S.’s No. 2 job site and boasts more than 41 million visitors from around the globe every month.

Now what? Consider changing your branding if the visuals are showing their age, or if your company has scaled up significantly since its latest brand adoption.

April 26, 2017

The company revisited its branding as it’s grown to second-largest job site in the U.S.

A lot has happened to job site Glassdoor since it launched its first public-facing company-rating platform in June 2008. Since then, it’s grown to become the second-largest job site in the U.S. according to comScore Media Metrix. It’s expanded to create 12 other sites in different countries and now attracts more than 41 million visitors worldwide every month. It’s also opened up fee-based “enhanced employer profiles” to organizations wishing to showcase their employer brand to prospective employees. But there’s one thing it hasn’t done.

“We’ve never undergone, in these nine years, an official brand refresh as marketers know it,” says Scott Dobroski, Glassdoor’s director of corporate communications. 

Until now.

The company unveiled a whole new update to its logo, color scheme and overall branding. The new logo maintains the original stylized open door frame, but moves it above the company name and rotates the perspective so it appears head on instead of at an angle. The company colors have inverted, changing from white text couched inside a green background to green typography in front a white background. The green in the new logo appears shades darker than the previous hue.

“Our users have certainly noticed slight updates to our logo or our color palate [in the past]. But this a comprehensive, concerted global brand refresh,” Dobroski says. “We felt now was the perfect time to modernize, update and really just engage our community.”

The work was a combination of in-house efforts and outsourced work provided by creative studio Nelson Cash.

In a prepared statement, Glassdoor CMO Moody Glasgow said, “More than 40% of U.S. employees plan to look for a job in the next year, and Glassdoor is the first and last place people should visit to search for a job and do research about a company or career opportunity. Our new look is wrapped into our intrinsic value proposition: all the jobs plus valuable insights from employees on the inside to help people find a job and company they love… that fits their life.”

As for right now, the site will seize its new branding in efforts to raise awareness among employers and job seekers who are not yet familiar with the company.  

“We really believe that the updated colors, brand and functionality align to help people seamlessly find all the information they need to make the most informed job decision,” Dobroski says. 


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Author Bio:

https://auth.ama.org/publishingimages/zack_bio.jpg
Zach Brooke
Zach Brooke is a staff writer for the AMA’s magazines and e-newsletters. He can be reached at zbrooke@ama.org or on Twitter at @Zach_Brooke.
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