This week's download presents findings from CEB, "The Analytics Era Transforming: Market Insights’ Impact on Business Outcomes." The following download presents survey results and findings from the CEB 2016 Market Insights Analytics Benchmarking Survey. Key findings include:
- History of customer data from 1980-2016
- How customer analytics capabilities are structured within organizations
- What characterizes the majority of the analytics research that your organization currently conducts?