Download of the Week: Market Insights’ Impact on Business Outcomes

​This week's download presents findings from CEB, "The Analytics Era Transforming: Market Insights’ Impact on Business Outcomes." The following download presents survey results and findings from the CEB 2016 Market Insights Analytics Benchmarking Survey. Key findings include:

  • History of customer data from 1980-2016

  • How customer analytics capabilities are structured within organizations

  • What characterizes the majority of the analytics research that your organization currently conducts?
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